Over the past 20 years the pet industry as made major steps forward in the quality and protection for pets however there are still brands out there that don't always follow the rules. Through Clare's platform and our team of industry experts our products, are continuously developed and reviewed to ensure they are inline with all pet care regulations, so that safe animal care can be accessible and simple for all pet owners.
Founded By Clare Blading
Clare Balding is an award-winning author, broadcaster, and lifelong advocate for animal welfare. As the host of Crufts for over 20 years and presenter of multiple landmark BBC series, she has become one of the UK’s most trusted and recognisable voices. Her deep connection with animals and passion for their wellbeing sit at the heart of all of her work and has inspired the creation of Unconditional Love.
TechNOdour™ Fragrance
TechNOdour™ is a patented malodour-neutralising technology. Built on Nobel Prize winning science, it uses a powerful blend of active ingredients and essential oils to target and dismantle the molecular chains that cause bad smells, so that our fragrance don't need high levels of fragrance that dogs noses can be sensitive too.
Low Foam Formulations
Dog skin is 3–5 cell layers in comparison to humans which is 10–15. We have tested many products that are in the market and found that harsh chemicals are being used at human levels to cause lots of foam that does not rinse out easily. This foam residue can cause irritation and make dogs skin sensitive, that's why all our products are low foam.
Recycled Plastic Bottles
All our plastic bottles are made of at least 30% post consumer recycled plastic and are 100% recyclable.
What we care about
- Love - All dogs deserve unconditional love with the care and attention that comes with it.
- Learning - Educating you the owners on the best and easiest ways to take care of your dogs health.
- Responsibility - Building trust with our community and providing them with the very best products for their pets care.